About

Muhammad Usman Adeeb, product designer and design systems lead.

I am a product designer based in Dubai with 7+ years across brand, graphic and product design. I lead design at a luxury travel company, where I built the design system and the booking app it powers.

Get in touch LinkedIn Behance

What I do

I design products and the systems behind them: Figma design systems with tokens on Variables and Modes, mobile and web interfaces, and the standards and handoff that let a team ship consistently. I also design brand identities, pitch decks and print.

Experience

UI/UX and Design Lead, luxury travel company, Dubai. June 2025 to present.
Graphic Designer, same company, Dubai. June 2023 to May 2025.
Senior Marketing Executive, PCI Group, Karachi. October 2021 to April 2023.
Graphic Designer and Travel Coordinator, TCS, Karachi. February 2020 to October 2021.
Business Development Officer, Brandians, Karachi. October 2019 to February 2020.
Social Media Officer and Graphic Designer, Time Collegiate and Meezan Travel and Tour, Karachi. April 2018 to October 2019.

Skills

Design systems, Figma, atomic design, UI/UX and interaction design, prototyping, AI-assisted design, design team leadership, Jira, brand identity, graphic design and Adobe Creative Suite.

Education and certifications

Bachelor of Business Administration, Iqra University, Karachi, 2016 to 2019.
UI Design with Figma (Alison), Asana Project Management (Great Learning), Digital Marketing (Google Digital Garage), Graphic Design Foundation (Study Section), Waterfall Project Management (PMI), Google Ads Display (Google).

Hiring?

If you are hiring for a product design or design systems role, get in touch and I will send my CV and a private link to a live prototype of my work.